Godfrey-Blog-Feed

Thinking B2B for Google I/O

ahunt@godfrey.com (Andy Hunt) — Thu, 16 May 2013 14:43:00 GMT

Google's I/O conference kicked off yesterday. While the conference is billed as a developer's event, it really is a showcase for all things Google. During a massive 3 hour presentation various presenters showed all kinds of things we'll be seeing in the near future pertaining to mobile, search, education, maps and on and on. I've taken a quick look to see how it might affect B2B.

This Week in B2B Marketing

@godfrey.com (The Godfrey Team) — Tue, 14 May 2013 09:17:56 GMT

As a B2B marketing pro, you have a lot to keep up with. We’re right there with you. Now we’re right here with you, too, offering our take on some of the week’s most interesting news and powerful insights in the world of business-to-business marketing and communications. As we work out the schedule and topics I hope you’ll leave comments to let us know how to improve. Out of the gate, we’re committed to covering Search, Analytics, Social Media and Content Marketing and providing an anchor Digital Trend Watch. We know you’re busy. We hope this helps by giving you a quick handle on the relevant trends. Your feedback will help us do that better. Thanks, and welcome.

Selling B2B Marketing Stakeholders on Mobile: The Data You Need

jleigh@godfrey.com (Jennifer Leigh Brown) — Mon, 06 May 2013 15:00:00 GMT

Making web content accessible across screen sizes and mobile devices is a necessity for b2b marketers. But what if there's a stakeholder you need to convince?

What Today’s Construction Industry Teaches Us about Planning

chuck@godfrey.com (Chuck Manners) — Mon, 22 Apr 2013 08:00:00 GMT

There’s a lot to learn from the construction industry – one so vital to our economy and yet so vulnerable to economic cycles. So here’s the question of the month: How do we plan when the future is murky at best?

Why Twitter's New Keyword Advertising Makes it a B2B Powerhouse

adebrunner@godfrey.com (Andy DeBrunner) — Thu, 18 Apr 2013 15:10:00 GMT

Twitter released a new advertising service for any advertisers using Twitter’s advanced advertising options on Wednesday. They’re calling the new service, rather unpoetically, “Keyword Targeting in Timeline”.

Always Serve the Best Interests of Your Customer

lbaird@godfrey.com (Lance Baird) — Thu, 11 Apr 2013 16:34:17 GMT

You’re at a client meeting when your customer asks you, “Your company can do this, yes?” You pause and think, “Sure, we could do it.” But you’re also aware of another company or service provider who would likely be better suited for the task. What do you do? You’re responsible for winning the account, and perhaps there is an incentive for your success. So, you agree with your customer, right?

HVACR Industry Rises to a World of Challenges

jim@godfrey.com (Jim Everhart) — Wed, 27 Mar 2013 13:30:00 GMT

Learn how the HVACR industry is dealing with the regulations and standards imposed regionally, nationally and globally.

10 Things I Actually Learned at SXSW

ahunt@godfrey.com (Andy Hunt) — Tue, 26 Mar 2013 15:51:00 GMT

This is my follow-up to the 10 things I was looking forward to the most at SXSW this year. I think the two matched up pretty well.

10 Tips on Delivering a Killer B2B Presentation

lbaird@godfrey.com (Lance Baird) — Wed, 06 Mar 2013 04:29:41 GMT

Delivering a killer B2B presentation can literally make the difference between feast and famine as a salesperson. Succeed and you’re often branded a hero. Fail and you’re one step closer to the cheese lines. Fortunately for all of us, presenting is a skill that can be taught and improved upon. It doesn’t require highly innovative products or a strong global brand at your back either; it simply requires focus.

So Much to See at South by Southwest

ahunt@godfrey.com (Andy Hunt) — Thu, 28 Feb 2013 12:36:00 GMT

If it’s March, it must be South by Southwest. There’s so much to see and learn it’s hard to narrow all the options down. Here are the top 10 sessions that I’m looking forward to and why.