Godfrey-Blog-Feed

Branding Starts With the Customer

rgreen@godfrey.com (Russ Green) — Wed, 16 May 2012 08:10:38 GMT

We have written about the importance of customer insight and unified marketing. For B2B and technology-oriented companies, it isn’t always easy to think beyond the product features. But here is one example of a marketer who is launching a new initiative to build the customer perspective into its global marketing organization.

An Interview with Author and Content Strategist Margot Bloomstein

jvitello@godfrey.com (Jenn Vitello) — Mon, 14 May 2012 08:00:00 GMT

Whether you’re a content strategy veteran or are just getting started, Margot’s new book "Content Strategy at Work" is a must-read for everyone. Read on to hear about Margot’s inspiration for writing the book and her thoughts on how b2b marketers can leverage content strategy with clients.

How to Integrate Marketing and IT

ahunt@godfrey.com (Andy Hunt) — Thu, 10 May 2012 08:50:00 GMT

It's been hard to miss all the co-mingling of marketing and IT that has been taking place over the past few years. As the volume of work shared between the groups increases and the pace accelerates here are a few things to keep in mind to ease the integration.

Where is search headed? Five Mobile-Based Moves from Google Give us Some Clues

swhisel@godfrey.com (Stacy Whisel) — Wed, 09 May 2012 14:09:00 GMT

There are plenty of statistics and information available on the growing trend of smartphone use. But some of the more recent moves from Google in the mobile space put a greater emphasis on its importance, particularly in the Search and SEO world. Here are five Google announcements worth noting.

3 Email Marketing Database Tips for Spring Cleaning

dcrawford@godfrey.com (Debbie Crawford) — Fri, 04 May 2012 10:52:00 GMT

According to Forrester Research, spending on email marketing, delivery, analytics, integration and creative will approach $2.5 billion annually by 2016, up from $1.5 billion in 2011, a compound annual growth rate of 10 percent. Since email is becoming more valuable in the B2B market, I encourage you to take a second look at your email marketing strategy and examine what your database of email addresses is worth.

Mobile Email Marketing: Common Mistakes and How to Avoid Them

jleigh@godfrey.com (Jennifer Leigh Brown) — Sat, 28 Apr 2012 07:00:00 GMT

Email marketing includes mobile email users. Are you meeting their needs or making these common email mobile marketing mistakes?

Effective Storytelling Content: Customer As Hero

afox@godfrey.com (Andrea Fox) — Thu, 26 Apr 2012 08:59:00 GMT

What kind of content do prospects and customers respond to most? Storytelling.

What is PR’s role in an overall B2B marketing plan?

ssechrist@godfrey.com (Sarah Sechrist) — Mon, 23 Apr 2012 08:56:00 GMT

As B2B marketing efforts become more integrated, the line between paid, shared and earned media is becoming blurred. A successful marketing plan must incorporate all three, with focused messaging and strategic outreach. Find out what role PR plays in the overall marketing plan.

No More Excuses for Not Having B2B Insight Gurus

sdalbor@godfrey.com (Steve Dalbor) — Fri, 20 Apr 2012 10:06:00 GMT

Today’s technology has so utterly changed the world of B2B insight that any organization can develop insight experts on marketing topics. This (hopefully) humorous post highlights the differences between insight efforts today and yesterday.

Winning the SEO “RACE” with Public Relations

awagner@godfrey.com (Amy Wagner) — Mon, 16 Apr 2012 08:00:00 GMT

We must optimize PR efforts for search using tools and keywords that empathize with all audiences. Let's talk about SEO using a tried-and-true PR acronym, RACE. Fortunately, optimizing PR for search is a RACE you can win. Find out how.